Diana holds a B.A. in Communications with a minor in Marketing from Universidad del Sagrado Corazón in Santurce, Puerto Rico. Over the last 25 years, Diana has been responsible for overseeing the research department
of various local market research companies and advising project teams on complex analytical and methodological issues. She was also in charge of leading the Client Service Division in several of these companies.

She has focused her efforts in a number of specific areas including: brand awareness and image, new product testing, and customer satisfaction.
As an experienced focus group moderator and in-depth interviewer,
who also handles debriefing and strategy sessions, her experience spans
a wide variety of industries, including: consumer retail, banking and pharmaceuticals.

With ample experience in the international and domestic market, she was
an instrumental part in the development of a multi-country branding and segmentation study in all of Central and South America.

She is a QRCA member since 2008 and was the team leader for eight years
in an ongoing consumer study that tracks consumer insights, environment, attitudes, and behaviors of Puerto Rican consumers as they relate to and impact the supermarket industry for MIDA (Marketing and Distribution
of the Food Industry Chamber).

Diana likes to spend her weekends at the beach, relaxing reading a good book and enjoying her grandkids.