You cannot discover new oceans
unless you have the courage
to lose sight of the shore.
We combine our commitment,
methodology, and vast market
knowledge… TO
- Understand characteristics and customers preferences
- Identify opportunities to increase sales and grow your business
- Monitor the level of competition in your market
- Reduce the risk in your business decisions
- Develop and complete your business plan
Our firm specializes
in market studies.
Today we know that market research techniques once considered unconventional have become routine, and even necessary for companies looking for actionable results. By keeping on top of the latest trends when conducting all types of market research -surveys, interviews, focus groups, and customer observation at Lighthouse Strategies we can lead you to an informed and improved management approach, making sure that your products and services meet the needs of clients and consumers.
We are a full-service firm with a boutique-like approach, covering the whole Island and reaching the U.S. Hispanic markets, the Caribbean and Latin America.
Keeping a breast of trends in market research that are here to stay Lighthouse Strategies offers its clients new, fast and reliable methods
in tune with the fast-growing changes in consumer behavior.…
Companies need to understand how consumers feel about their brands,
how to measure that sentiment, who is influencing and promoting a brand and finally have the means to analyze those efforts to improve awareness perception and gain new audiences.
With Mobile friendly methods that allow for short surveys – like QR Code surveys – which allows an answer by just pointing a phone, considers attention span or lack off and a quick turn around to immediate matters.
Qualitative Research is stronger than ever, with online focus groups and online communities presenting new ways of data gathering information.
A combination of traditional methods with new technologies to keep a pulse on consumer behavior to ensure retention and satisfaction.
We are a full-service firm with a boutique-like approach, covering the whole Island and reaching the U.S. Hispanic markets, the Caribbean and Latin America.
With our Automated Data Collection programs, we can organize your data and quickly compare older studies with newer ones. Through Web base tools you will have the ability to engage with a number of users through apps, social media or online discussion forums – All tailored to your needs.
CATI
Computer Assisted Telephone Interviews
Online
Interviews
Face to Face
CAPI
Computer Assisted
Personal Interviews
Mobile
Interviews
Our expertise goes
well beyond data collection
to data analysis.
Hybrid Studies and online collaboration studies:
We have adapted our methods to the ample possibilities provided by new technology in tools like:
- Webcams: for face-to-face interviews or focus groups
- Live audience response – Option finder – handheld control to answer or interact in surveys
- Location awareness through GPS
- Mobile Surveys – Ethnographies
- CATI interviews
- Online discussion groups and focus groups
- Online written and video diaries
- Use of virtual reality methods – Eye tracking
Our
Quantitative
Division
Survey
Questions
Design
Distribution
Collection
Analysis
Let our team of experts focus on how to structure and collect the data you need.
So you can then focus on making decisions based on real data.
Gathering the right data will give
you the competitive edge.
Face to Face
Telephone
Online
Our
Qualitative
Division
Tech Check & Support
Guide Development
Video / Audio Recording
Analysis & Reports
Facilities
Moderation
Recruitment
At Lighthouse Strategies we aim to excel with well-trained bilingual moderators
with moderating experience across different product categories.
With an In-house recruiting division that will spare no effort to ensure the most
qualified participants for your research needs, we also provide…
Translation
Our bilingual professionals guarantee the essence of the research
in each translation, in focus groups, one-on-one interviews or online.
Transcripts
We offer competitive pricing and reasonable turnaround
times, keeping true to the original source.
Transportation
We provide our clients with experienced drivers that provide
transportation to match our clients’ needs while making sure
they are safe and comfortable.
Facilities
We offer spacious, comfortable, modern, and easily accessible facilities equipped with the latest technology in the San Juan metro area, providing everything that the clients and participants need for each project. We can also hold projects outside of the San Juan metro area in various locations based on the client’s needs for each study.
- Suite for Clients
- Focus Group Suites
- Kitchen
- Reception waiting areas
- Parking
